Our Story
TRÆUR is a Danish brand that blends style with environmental responsibility. We offer a selection of wooden watches that do more than tell time—they tell a story. For every watch sold, we plant a tree in South America, contributing to reforestation and sustainable development.
Our mission is simple: One Watch, One Tree. We believe in connecting people with products that reflect a deeper purpose, combining Scandinavian elegance with global impact.
Join us in making time matter—for you and for the planet.